It has been a true pleasure working with Mark. Throughout the different stages of the project he has demonstrated commitment, enthusiasm and professionalism. Perhaps the most impressive, is the interpersonal skills that he showed during the focus group interviews. He made it look very simple to extract actionable and useful information from sometimes unwilling respondents.
Where many other interviewers would give up or simply take an answer at face-value, Mark persisted and managed to find quality information while still keeping a good relationship with the interviewee. His deep understanding of Chinese culture and proficiency of Mandarin was also a key success factor.
In short, we have benefited enormously from Mr. Van Roo’s work and I have no hesitation in warmly recommending his services to anyone wanting to perform qualitative customer research in China."
